Online marketing can be a lucrative business. It is complex and exciting and it constantly evolving and changing. In order to continue to be successful, it’s important to acknowledge the ever changing market and adapt to new trends. It’s not just the trends that change either; software, new companies, user preferences and more are responsible for the ever changing climate of online marketing. It’s a great time to be in the online game, with evolutions we never could have dreamed up and so many users spending so much of their time online, it is a great time to be in the business of the vast internet, especially for marketers. Online marketing trends in 2016 will prove to be the most exciting that we have seen. Here are some predictions and insight into what we can expect for online marketing in the upcoming year.
Videos ads aren’t a new idea. In fact, we have been seeing video ads for years in places like YouTube and Facebook, but video ads should be gaining even more traction in the upcoming year. Google is now finally joining the video ad movement, which is a signal to online marketers that users are more susceptive to video ads. Since Google obtained YouTube, we are certain to see more video ads being utilized, which gives marketers more opportunity for growth and advertising.
Again, apps aren’t a new product. For a while now, companies have had dedicated apps, but some still rely on responsive designs for their mobile users. Google has now offered a more complex app indexing system, which signals the movement from regular mobile sites to the desire for an app. Apps won’t be completely replacing websites just yet, but this year we are sure to see an incline in app visibility and downloads.
Mobile will reign supreme
Mobile traffic has been gaining on desktop traffic in a big way, and in 2015 mobile traffic shattered its opponent in 10 countries. It’s obvious by now that users are more likely to visit their favorite websites on a mobile device, and even Google took notice by rolling out what was referred to as “Mobilegeddon,” and penalized websites who did not have a functioning mobile component. It’s easy to forecast that soon enough, probably within the next few years, that mobile will completely overtake desktop sites, but that won’t happen right away. For 2016, expect to focus a lot on mobile online marketing.
SEO and PPC have been widely used by marketers for years now, and those strategies won’t be going anywhere anytime soon. The change will be the new popularity of digital assistants, such as Apple’s Siri and Microsoft’s Cortana. Instead of manually searching the web themselves, users are now relying on these digital assistants to find their information for them. In order to be sure your website doesn’t get left behind, it’s important to make your business information easily accessible.
Smart devices made an appearance this year and gained some popularity, and we can only predict that will continue. This year we watched as the Apple Watch changed the way users did things, and more technology like this will only continue to emerge. Online marketing will need to adapt to this change as users can find the World Wide Web right on their wrists.
Rise in advertising costs
Competition in advertising has been around as long as advertising has been, but this coming year we will see advertising become even more expensive as the competition in online marketing continues to get hotter. The demand will continue to be high, which will be met by higher costs which will drive out the smaller companies.